Why EA's So Thirsty for PopCap
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Video game analyst Scott Steinberg answers the question, "Why did EA buy PopCap Games, and is it a marriage made in heaven?" In a nutshell, Steinberg does see bliss ahead for companies, if EA can successfully integrate the PopCap "scamps," as he calls them, into its corporate culture. EA badly wants to expand into casual gaming, and PopCap has produced nothing but hits.
2011-07-26 21:58:20